Wassup Advert

This advertisement managed to create a catch phrase that became part of popular culture which is something that I find extremely inspirational.

The term was founded in 1986 with Charles Stone when he was still at college as a young student. The phrase was used as a greeting between him and his college mates. He made a note of this in his sketch book, as he knew that he would use it in the future. The advert was made to be different from all other beer adverts. Vinny, a copywriter at advertising agency DDB in Chicago, felt that 'beer should be incidental to people's lives, not to be their whole lives.' He therefore decided that Charles Stone's All in the family short film was a bud ad.

The adverts effectiveness is clearly portrayed by the way in which it caught on and the word 'wassuuup!' was used by many people. In addition, the advert is simple and straight forward. It makes you smile, which I think is vital and relates entirely to it's message... 'true.'

This advertisement was made in 1996, which makes me realise that the Budweiser needs something new and exciting to promote it to a young audience. I was trying to think of the last time i drank a bud... and couldn't!