The book, Blink by Malcolm Gladwell taught me something called 'thin slicing,' which is the ability to subconsciously realise or presume something. Throughout the book he gives examples such as in advertising in order to explain how sometimes it is better to spontaneously make a decision than to spend a lot of time thinking it through carefully.
I found this interesting, as it contradicted the way in which I work on set briefs at university. Although, research into your brief is essential, sometimes you need to go with your instinct and take many things you read on the Internet and what people tell you with a pinch of salt.
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