Sunday 27 September 2009

THe Michelin Building

The Michelin House, situated in South Kensington, was the 1st permanent UK headquarters and tyre depot for the Michelin tyre company. It was designed by Francois Espinasse which features the Michelin man 'Bibendum" in it's stained glass window on the outside of the building. In 1987, the building was re- opened as a restaurant, the offices foe Octopus publishing and the Conran shop. Paul Hamlyn and Terence Conran, in a joint effort, restored the building's original features, keeping it's true quality.
The Michelin man exists as one of the most recognised trademarks, and can be found in 150 different countries. His design was inspired by lots of bicycle tyres to create this cuddly creature. The design has gradually changed over the years, and was recently down sized due to the health conscious society that we live in today.
Bibendum to me is more than just a brand name. It attracts attention in a way that hits you on a personal level because of this friendly, jolly character that has been around for years, allowing us to appreciate a familiar face when we see it and therefore shining a positive light on the company.

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