Tuesday 15 September 2009

Mr Scruff- Tea Pacakaging design

Yesterday, I decided to buy a ticket to see Mr Scruff, who will be playing at the Leeds student union this November. I have never seen him play live, and I have always thought that his album cover art and music videos were very quirky and original. On looking at his website: www.mrscruff.com , I was amazed to find that he has created his own tea brand.
All the illustrations for his cover art, music videos, website and merchdise are drawn himself and he has termed this way of drawing: "Potato style." These simple, bold and humorous drawings appear on his tea packaging design. Originally sold at music festivals, such as the big chill, the product can now be bought from his own website: www.makeusabrew.com .

I love the bzarrremess of how Mr Scruff markets himself as a 'DJ, producer, cartoonist and tea drinker!' He is sending a friendly message to all his listeners, inviting them drink tea and enjoy his music.

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